Residences at Icon Beach Hollywood are expected to start in the $900,000s, with averages of $1,000–$1,200 per sq ft.

This makes it a luxury preconstruction option with better value compared to Sunny Isles’ ultra-luxury branded towers.

Delivery is projected for 2028, with the sales gallery at 3660 S Ocean Drive and the development site at 3451 S Ocean Drive, directly on Hollywood Beach’s oceanfront.

Icon Beach will feature 1- to 3-bedroom residences, ranging from 900 to 2,500 sq ft.

Homes will include floor-to-ceiling windows, expansive ocean views, private terraces, and contemporary interiors.

Icon Beach is envisioned as a luxury end-user and seasonal residence project.

Final rental policies will be determined by the condo association and developer.

Buyers should confirm with the sales team whether short-term or seasonal rentals will be permitted.

Planned amenities include:• Resort-style oceanfront pool deck• Spa and wellness center• Fitness facilities• Oceanfront lounge & entertainment spaces• Coworking and meeting lounges• Private beach services HOA fees are projected at $1.00–$1.20 per sq ft, in line with other luxury Hollywood Beach and Fort Lauderdale condos.

Icon Beach offers a branded lifestyle and direct beachfront living at lower pricing than Sunny Isles or Miami Beach towers.

Its boutique scale appeals to buyers who value privacy, exclusivity, and walk-to-beach convenience.

Yes — Hollywood Beach is an emerging luxury destination, offering walkable beachfront living, a lively Broadwalk, proximity to Fort Lauderdale Airport, and value pricing compared to Sunny Isles or Miami Beach.

Projects like Icon Beach are positioned for long-term appreciation and lifestyle appeal.